23 Best Free SEO Tools (2023) - Boost Your Rankings with These Free SEO Tools

23 Best Free SEO Tools (2023) - Boost Your Rankings with These Free SEO Tools

Wobado  · SEO · Published on · Article · Reading time: 11 mins
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In the world of search engine optimization (SEO), having the right tools at your disposal can make all the difference. With the right tools, you can optimize your website, track your rankings, analyze your competition, and improve your overall online visibility. In this article, we present a list of the 23 best free SEO tools that can help you achieve success in 2023 and beyond.

Welcome to our comprehensive list of the 23 best free SEO tools available in 2023. These tools have been instrumental in helping numerous websites, including ours, drive a staggering number of monthly visitors, with a majority of the traffic coming from organic search. What sets these tools apart is their continued effectiveness and relevance in the ever-evolving world of search engine optimization. In this article, we will delve into each tool, highlighting their unique features and how they can contribute to your SEO success.

1. Google Analytics

While not strictly an SEO tool, Google Analytics is essential for monitoring and analyzing how people find and interact with your website. The data provided by Google Analytics offers valuable insights into the effectiveness of your SEO efforts and helps you make data-driven decisions to improve your website's performance.

Google Analytics and Google Search Console Integration

By linking your Google Search Console account with Google Analytics, you can unlock powerful insights. This integration provides additional data, such as the keywords people use to find your site, organic click-through rate (CTR), and more. The combined power of these two tools allows you to optimize your SEO strategies based on comprehensive data.

2. Answer The Public: Uncover Powerful Keyword Ideas

Answer The Public is a game-changing tool that goes beyond traditional keyword research. By mining questions people ask on forums, blogs, and social media, it provides you with a treasure trove of keyword ideas. Notably, it excels in generating "vs." keywords, which are highly sought after in search queries. For example, if you're comparing two products or services, Answer The Public will offer valuable insights into the specific "X vs. Y" queries users make.

3. Ubersuggest: Uncover Keyword Insights and Competitor Data

Ubersuggest is a feature-rich keyword research tool that rivals premium options while remaining completely free. It provides detailed data on keyword difficulty, monthly search volume, and offers a list of suggested keywords based on your input. One of its standout features is the "Comparisons" tool, which uncovers "X vs. Y" keywords. These specific comparisons may have lower search volume but often lead to highly targeted and high-converting traffic. Ubersuggest offers a unique opportunity to identify untapped keywords. 


4. Animalz Revive: Revitalize Your Content Strategy

Animalz Revive simplifies the process of identifying and updating outdated content on your website. Instead of manually combing through Google Analytics, Animalz Revive offers a clear picture of which articles require attention. Its standout feature, "Traffic Loss Since Peak (Views)," provides invaluable insights into the number of visitors your outdated content is costing you. By leveraging Animalz Revive, you can revamp your content strategy and maximize its impact. 

5. CanIRank: Discover Your Ranking Potential

CanIRank is an advanced keyword difficulty tool that surpasses generic competitiveness assessments. Instead of providing vague advice about high or low competition, CanIRank assesses whether you specifically have the potential to rank for a particular keyword. Its standout feature, "How can you better target this keyword?," offers actionable suggestions to improve your ranking chances. With CanIRank, you can make informed decisions about the keywords you should prioritize.

6. Seed Keywords: Discover Unique Keyword Insights

Seed Keywords takes a refreshing approach to keyword research. Instead of relying on traditional seed keywords, it allows you to obtain keyword suggestions directly from your customers. By asking your target audience how they would search for your offerings online, you gain unique keyword insights. You can then input these seed keywords into your preferred keyword research tool and analyze their competitiveness. Seed Keywords empowers you to uncover untapped keywords that your competitors may have overlooked. 


7. Exploding Topics: Stay Ahead of Emerging Trends

Exploding Topics is a powerful tool that identifies trending topics before they become highly competitive. By focusing on emerging trends, you can create content that resonates with your target audience or optimize existing content with new keywords. Its categorized approach enables you to drill down into specific topic categories relevant to your business. For instance, if you operate in the skincare industry, you can explore emerging topics within the "beauty" category, gaining a competitive edge. 

8. BROWSEO: View Your Website Through a Search Engine's Eyes

BROWSEO enables you to see your website as search engines do, providing invaluable insights into how they interpret your content. The "SERP Preview" feature offers a preview of how your page appears in search results, helping you optimize your title and meta description for increased organic click-through rates. By leveraging BROWSEO, you can fine-tune your website to align with search engine requirements, resulting in improved visibility.


When it comes to gaining insight into your competition, is an invaluable tool. It provides a curated list of the most popular sites in your industry, allowing you to assess and analyze your biggest competitors. With this information, you can identify successful strategies and implement them in your own SEO efforts.


This feature shows you who has recently linked to and tweeted about your competition. By understanding who is referencing and promoting your competitors' content, you can gain valuable insights into their link-building and content marketing strategies. This knowledge can help you develop your own backlink acquisition and outreach campaigns.

10. Google Search Console

No list of free SEO tools would be complete without mentioning the Google Search Console (GSC). As a feature-rich piece of SEO software directly provided by Google, you can trust the legitimacy and accuracy of the data it provides.

Index Coverage Report

The Index Coverage Report within the GSC provides a comprehensive list of pages on your site that are not getting indexed. By identifying and resolving indexing issues, you can ensure that your content is visible to search engines and improve your overall organic visibility.

11. SERPerator

The SERPerator tool is a game-changer when it comes to checking search engine results pages (SERPs) across different locations and devices. As you may be aware, search results can vary significantly depending on the geographical location and the device used for the search.

Compare Devices

With SERPerator, you can see how the search results look on two different mobile devices side-by-side. This feature allows you to understand how your website appears to users on different devices, helping you optimize for a mobile-first experience.

Now that we've explored the eleventh, twelfth, and thirteenth tools on our list, let's move on to the next set of powerful free SEO tools.


12. Screaming Frog

When it comes to identifying and fixing technical SEO issues on your website, Screaming Frog is an indispensable tool. This powerful tool crawls your website using a Google-like crawler and generates a detailed report of potential issues that may impact your site's performance in search engines.

Discover Duplicate Content

Duplicate content is a major concern for SEO, as it can confuse search engines and harm your rankings. Screaming Frog's duplicate content analysis feature allows you to quickly identify pages with duplicate content on your website. By resolving these issues, you can improve your site's visibility and avoid penalties from search engines.


13. Reddit Keyword Research Tool

For unique and niche keyword research, the Reddit Keyword Research Tool is a hidden gem. This tool scrapes words and phrases that frequently appear in specific subreddits, providing you with a goldmine of keyword and content topic ideas.


The Context feature of the Reddit Keyword Research Tool takes you directly to the actual Reddit threads where the keyword is being discussed. This allows you to understand how the keyword is used in discussions and gain valuable insights into the context surrounding it.


14. Yoast WordPress Plugin

If your website runs on WordPress, installing the Yoast SEO plugin is a must. Yoast is a comprehensive SEO plugin that offers a wide range of features to optimize your WordPress site for search engines.

XML Sitemap Generator

Sitemaps play a crucial role in helping search engines discover and index your website's pages. With the Yoast plugin, you can automatically generate XML sitemaps and ensure that search engines can easily crawl and understand the structure of your site.


15. Panguin Tool

The Panguin Tool is a valuable resource for understanding the correlation between your search traffic and known Google algorithm updates. By analyzing your rankings alongside these updates, you can identify patterns and determine if any updates have affected your website's performance.

Switch Updates On/Off

The Panguin Tool allows you to focus specifically on updates that are relevant to your website or business. By filtering the updates, you can gain insights into specific algorithm changes that may impact your niche, industry, or geographical location.


16. Wordtracker Scout

Wordtracker Scout is a unique keyword research tool that offers a different approach. Instead of entering keywords into a tool, it shows you the most common terms found on a webpage. This allows you to discover the keywords your competitors are using in their content.


The Opportunity feature in Wordtracker Scout analyzes the search volume and competition for each keyword on your list. By providing insights into the best ratio of search volume to competition, it helps you identify keyword opportunities with high potential.

17. Lipperhey

Lipperhey is a powerful website analyzer that offers a comprehensive set of SEO tools. The best part is that it's completely free to use.

Keyword Suggestions

Lipperhey provides keyword suggestions that you can add to specific pages on your website. This feature helps you optimize your content for relevant keywords and increase your organic traffic, particularly from long-tail keywords.


18. Bing Webmaster Tools

If you want to optimize your website for Bing, the Bing Webmaster Tools is a must-have. Similar to the Google Search Console, it provides insights and tools to help you improve your website's performance in Bing search results.

Keyword Research Tool

Bing Webmaster Tools offers a built-in Keyword Research Tool that provides keyword ideas and data specifically from Bing's organic search. It can be a valuable resource for optimizing your website for Bing and reaching a broader audience.


19. Dareboost

Dareboost is a comprehensive website analyzer that goes beyond SEO and covers aspects such as speed, security, and more. While it indirectly impacts SEO, it provides valuable insights to enhance your website's overall performance.


Dareboost's Priorities feature helps you identify the most critical issues to address first. This can be particularly helpful when you have limited time and need to focus on the most impactful improvements for your website.


20. Siteliner

Siteliner is a free tool that performs a thorough scan of your website, highlighting SEO problems such as blocked pages, broken links, and issues with redirects.

Comparison with Other Sites

Siteliner allows you to compare your website's loading speed and page size with other sites in its database. This feature helps you benchmark your site's performance and identify areas where improvements can be made.


21. KWFinder

KWFinder is a straightforward yet powerful keyword research tool trusted by many professionals in the industry. Its user-friendly interface makes it easy to find relevant keywords for your SEO campaigns.

Link Profile Strength

LPS, or Link Profile Strength, is a feature in KWFinder that provides insights into the number of backlinks you may need to rank for a specific keyword. It helps you assess the level of competition and determine the link building efforts required to improve your rankings.


22. People Also Ask

People Also Ask is a free tool that extracts questions from the "People Also Ask" section in Google's search results. It helps you identify popular questions related to your target keywords and generate content that answers those queries.

Related Questions

People Also Ask not only shows you the initial question but also provides related questions that are closely tied to the original query. This feature helps you discover additional content ideas and understand the context surrounding the questions.

That concludes our list of 25 free SEO tools to supercharge your optimization efforts. Whether you're a beginner or an experienced SEO professional, these tools can provide valuable insights and help you achieve better results in search engine rankings.

23. Woorank's SEO & Website Analysis Tool: Optimize Your Site Effectively

Woorank's SEO & Website Analysis Tool is a must-have Chrome extension for optimizing your website. It offers an overall SEO score and provides actionable recommendations for improving both on-page and off-page SEO. What sets Woorank apart is its "Marketing Checklist" feature, which not only identifies issues but also offers solutions. This comprehensive tool helps you enhance your website's performance, user experience, and search engine visibility. 

Its all about the right SEO Tools

Having access to the right SEO tools can significantly enhance your website's visibility and performance in search engine rankings. The 23 free SEO tools mentioned in this article cover a wide range of functionalities, from keyword research and on-page optimization to technical analysis and competitor analysis.

By leveraging these tools, you can gain valuable insights into your website's SEO performance, identify areas for improvement, and make data-driven decisions to optimize your content and website structure. Additionally, they help you stay up-to-date with the latest industry trends, monitor your competitors, and track the success of your SEO campaigns.

However, it's important to remember that SEO is a continuous process that requires ongoing effort and adaptation. These tools serve as valuable resources, but they should be used in conjunction with a well-rounded SEO strategy, including quality content creation, link building, and user experience optimization.

With the right combination of knowledge, strategy, and tools, you can drive organic traffic, increase your website's visibility, and achieve long-term success in the highly competitive world of search engine optimization. So take advantage of these free SEO tools and embark on your journey to maximize your website's potential in the search results.

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Published by
2023/06/05  ·  

Our mission is to empower entrepreneurs and domain & website owners to achieve their goals by providing them with the tools and resources they need to succeed in the online marketplace. Our blog is dedicated to providing valuable insights and practical tips on buying and selling domains and websites, digital marketing, and entrepreneurship, aimed at helping our readers make informed decisions and succeed in their online ventures.

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